About Us
REALLY HONEST® was started because business insurance was, frankly, a bit rubbish. Complicated on purpose, slow by design, and written by people who'd never had to make a claim themselves. We knew there was a better way so we set about proving it.
We haven't fixed it completely yet. But we've picked it up out of the gutter, given it a haircut, taken it out of its double-breasted suit and banned it from boozy lunches at the gentlemen's club.
In fact, since Steven Darrah launched REALLY HONEST® back in 2018 (then called Fuelled), we've helped protect thousands of businesses with some pretty useful insurance policies, and we've done a significant amount for the environment in the process.
Small acorns and all that.
Press releases
Fuelled Group rebrands as REALLY HONEST® and launches what it believes...
Challenger insurance broker Fuelled Group has today relaunched as REALLY HONEST®, introducing what it believes to be the first formalised no... read more
13.05.2026 • By REALLY HONEST®
